Music Videos- Styles, Conventions and Techniques.

Daft Punk- Digital Love.

  http:// www.youtube.com/watch?v=mjli3hj0ZkM&ob=av2e

 This is a cartoon animation, with start middle and an end. The video is almost like a battle of the planets, loved story.

Eminem Ft Rihanna- Love the way you lie.

http://www.youtube.com/watch?v=uelHwf8o7_U&ob=av2e 

The video for this song has a narrative. The theme is based on domestic abuse, crossed with romance. It shows almost a repetitive story of a couple’s relationship. The video consists of big stars, such as Eminem, Rihanna and Megan Fox. This also is known for linking to other artists, as well as this, the video contains a lot of multi image.

Oasis – Let There Be Love 

 

http://www.youtube.com/watch?v=3TqJa0RZOUc

The video for this is filmed with basic effects. Such as it being in black and white, the video shows a live performance from a live concert. The scene shows a live show and a number of shots of the band.  



Foo Fighters – Walk

 

http://www.youtube.com/watch?v=4PkcfQtibmU Falling down opening scene-   http://www.youtube.com/watch?v=hYcKvq81-1I  This video is a pastiche, inspired by the famous film Falling Down. The video takes a lot of detail from the films opening scence, and includes it in their own way. The music video techniques in this video are miming and lip sync, as well camera shots, angles and movements.   Michael Jackson- Beat It http://www.youtube.com/watch?v=Ym0hZG-zNOk&ob=av2n Weird Al Yankovic – Eat It (Parody of Beat it): http://www.youtube.com/watch?v=ZcJjMnHoIBI Eat it is a parody of Beat it by Michael Jackson. Not only has Weird Al Yankovic changed the lyrics to this song, a lot of effort has gone in to making the set, of the video the exact same as the original.  Kanye West - Gold Digger    http://www.youtube.com/watch?v=6vwNcNOTVzY&ob=av2e The majority of this video shows a variety of women wearing, in lingerie. R&B and Hip-hop music is often known to exploit women, in a promotional way. The music video techniques used in this video, are the Chroma key, also known as the green screen.   Thirty Seconds To Mars - The Kill   http://www.youtube.com/watch?v=8yvGCAvOAfMThe This song has the following conventions of an Allusion and a reference. This uses music video techniques, such as cutting to the beat. Shining Trailer  http://www.youtube.com/watch?v=5Cb3ik6zP2I The set of this music video is similar to the one from famous horror film, The shining.  The video uses a lot of reference from the film. It has also been edited so, it matches the beat of the song.  A variety of special effects have been used in this video too.   The Lonely Island – I’m on a Boat http://www.vevo.com/watch/the-lonely-island/im-on-a-boat/USUV70900588?source=instantsearch This video, is basically mocking other celebrities. Its not a serious song, its just simply showing a humorous side to music videos, that take things such as that seriously. This video is an example of Lyrical interpretation. Radiohead - Street Spirit http://www.youtube.com/watch?v=IrTB-iiecqk&ob=av2e A lot of special effects have been used throughout this video, possibly by using a green screen. The video has been filmed, or edited in black and white. Also it was filmed in slow motion for effect. The slow motion is used for example when there is a long note, as soon as the beat kicks in, the slow motion stops. This contains effects and music video techniques. The Beastie Boys- Sabotage http://www.vevo.com/watch/the-beastie-boys/sabotage/USCA39400003 This is an impressionist video. Not a serious type, an American video. This song is an example of an extension or consolidation of a songs meaning.

Synergy in Media.

Synergy comes from a Greek word that means work together. In Media it is used to explain how different products can work together using the same concepts, for example, film soundtrack and video game. 

Another example, is the famous 1987 Bill Medley & Jennifer Warnes song 'Time of my life'. The singer teamed up with classic film Dirty Dancing, to produce a music video. Again this promoting  both the song, artist and the film.     http://www.youtube.com/watch?v=RH0lEVMuzzw

The famous Guns and Roses song, 'You could be mine' was used as the soundtrack, for the Arnold Schwarzenegger film Terminator 2, this promoted both the film and the song.