Understand the purpose of Music Videos.

By promoting a music video using DVD, both you and the record company make profit

The first ever music video was broadcasted in 1975, this being Queen-Bohemian Rhapsody. It was a basic video, showing mostly images of the band singing and playing their instruments. Almost like they were playing live, without an audience. The video was produced, so the band could promote themselves, making them well known.  Before bands made music videos, they promoted themselves by playing their songs on the radio and making appearances on music TV shows such as, Top of the pops. They often mimed their music, rather than singing live. 

Big TV companies such as MTV are well known for broadcasting music videos. The first ever song to be played on MTV was Video kill the radio star- The Biggles.  Since then, the company has produced many more music channels, such as MTV Hits and MTV Base.  These programs broadcast music videos and promote artists, to a mass audience worldwide. 

YouTube is another way of promoting your videos, although its different to Music channels as any video, professional or unprofessional, signed  artists or aspiring song writers. 

Is a place where we can access music videos, we watch the videos on here, although other channels such as “MTV Hits’ play more modern, mainstream music. You can watch music videos through this channel, both on the TV and online.

This is to promote the artists, by exposing it to a mass audience, worldwide.  Those tuning in then pay MTV for broadcasting the music videos, and the artists with the bigger record deals. Which played on the channel.  

  YouTube is used as a promotional way to get your video seen. This is different to MTV and other music channels, as you as a viewer gets to choose what you want to watch.  As well as professional music videos, any music videos can be posted on YouTube.  
  Free access for users, as well as being able to spend unlimited time on the site. Although, the sound and quality is not always the best.

 

DVDs is most probably the most popular way to watch a movie in the modern day, millions of DVDs are sold every hour.
Promotion, you can distribute your DVD and sell them. This is a more traditional form of promotion. A modern version of the Videotape.
By promoting a music video using DVD, both you and the record company make profit.

 

When putting your music on iTunes, there is a promotional element because; it is a way to sell your things.  As well as promoting your music as it is a well known, often used site. 
There is profit made through this method for the artist, record company and iTunes because there is a cost to download. 

This is a more of a self-promotion way of advertising, although it is cheaper as there are no costs to advertise. By receiving likes on your video on Facebook, you will be able to see the outcome of who likes your work. For example, you will be able to calculate the age range of the people that like your videos as well as the main target audience 
You can use Viral marketing to get your video shown on the site, from people sharing the link with others.

  MySpace, like Facebook again is self promotional way of advertising. For example using Facebook, MySpace and Twitter could attract a range of different audiences. From a wide range of audiences and find the correct target audience, for your channel. Again with this, you can use viral marketing to share your work.